A number of tools and approaches have been emerging as evaluators are embracing more flexible and responsive methodologies in the larger field of advocacy evaluation and the application of these tools and others in civic engagement work is of great interest
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Have you wondered how it can fit into policy and advocacy evaluation? This demonstration session will showcase how media tracking was used in a developmental policy evaluation that examines the placement of early childhood development in the Monterey County, CA policy landscape
AEA 2014 - Media Tracking_FINAL.pdf